CASE STUDY: Milton Keynes Red Bull F1 Home Run

Due to proven experience and competence at delivering previous on street motor sport related events AD Health & Safety were selected by Milton Keynes council to manage the Red Bull Victory Celebrations on 10th December 2011 – the largest on street live event ever hosted in MK.  Previous similar events have been hugely successful drawing huge crowds. This was a real challenge as not only were there less than 28 planning days from appointment we were also tasked with  procurement and implementation of all safety and welfare infrastructure for the event. This not being enough the event was staged in the heart of Milton Keynes on one of the busiest shopping days leading up to Christmas.

The planning process was intense working closely with the statutory authorities and other interested stakeholders and the Red Bull Formula One team to develop a plan which would keep Milton Keynes running and give the public a safe and enjoyable event. In excess of 400m of impact protection, 2km of crowd control barriers, 3km of fencing, and 300 stewards/ security were deployed supported by 4 event safety advisors managed through the Event Control/ Event Liaison Team headed up by Principal Safety Advisor Matt Stone.

The event was a huge success with over 60,000 people braving the freezing temperatures to watch the F1 drivers and team champions drive their cars through Milton Keynes. The statutory authorities were exceptionally pleased with the management of the event as the inconvenience to the remainder of the city was minimal with traffic flowing well. Retail footfall also saw a 22% increase adding further benefit to this safe and successful event.

 ‘I would like to express my thanks and gratitude to you for all your hard work in planning, organising and delivering the Red Bull Home Run event, as well as all the support you provided me with. The feedback we have received so far from Red Bull, partners and the public has been overwhelmingly positive, which is in no small part due to your contributions. Over 60,000 people came to the event and it passed off without any serious issues. Due to good planning, preparation and on the day management there were no major travel problems, instances of crime were low, the event went to schedule, people enjoyed themselves and there was a major boost to the local economy. We also received extensive worldwide media coverage which has helped further raise the profile of Milton Keynes as both a visitor destination and a place to live and work’

Pam Gosal Head of Economic Development Milton Keynes Council