VIP Shopping Day Oxford Street

On Saturday 5th December 2009 Oxford Street and Regent Street were closed to traffic to create a pedestrianised shopping environment. Retailers and other brands took advantage of the road closures and participated by providing enteratinment/ experiential activities outside various stores. The New West End Company enlisted our services to vet the safety standards of participants prior to the event and be on site during the event to manage safety on site of the various different elements. Although event infrastructure was minimal there was a lot of it spread accross a very large footprint, combine this with the 1 hour build and derig period allocated by Westminster City Council, hundreds of thousands of shoppers and a giant T Rex arriving several hours late and the challenge begins! The day was a huge success for retailers and the New West End Company in addition to being a safe and well managed event.